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June 10, 2003
Rube Goldberg Commercial
A friend at work sent this to me. It is a Flash version of a Honda Accord commercial that has been airing in Europe for a little while now.
Before you watch it you should be aware that no computer generated graphics or digital effects were utilized to create the finished product. What you are seeing is what really happened. To obtain all of the parts, engineers dissassembled two of the only six handmade Honda Accords in the world. The commercial required 606 takes before everything worked as planned.
You may need to watch it two or three times to figure out what is going on in a few of the situations. Note that the new Accord features windshield wipers that activate automatically when water is present on the windshield. That was one of the only parts that really confused me the first time.
To watch the video, click the “Continued” link below.
There have been several articles published about the commercial. I’ve listed a few of them below:
Daily Telegraph: Lights! Camera! Retake!
Daily Report: TAKE 606
The Oregonian: Mechanical Marvel
Slate (MSN): Honda’s Incredible Driving Contraption
Posted by Joey at June 10, 2003 02:07 AM
Comments
This is so weird. I first heard about this commmercial last semester in my video class. My teacher sent it to all of us via email so that we could check it out and be "inspired". From then on out... I've noticed other people posting about it too! :D
Sadly though, this takes FOREVER to download on a dial up... so I haven't even been able to watch it yet. :(
Posted by: Kristen at June 10, 2003 03:29 AM
Try this. I messed something up in the last post. Sorry.
[edit] I removed your previous post [/edit]
Posted by: steve at July 5, 2003 04:52 AM
I like being a moderator... :)
Posted by: stuart at July 6, 2003 10:20 AM
Sweet...
Posted by: Joseph at November 22, 2003 10:36 AM
sweet love it cant belive it how did they do it you have to see it
Posted by: dude at January 24, 2004 12:34 PM